Needs assessment | Conduct a needs assessment to maximize relevance37 | Video was created in response to previously published needs assessments that demonstrated the necessity of improvement in this area1–7,14–17 |
Commitment to change | Emphasizing opportunity for change and soliciting commitment predicts actual change in practice37 | Video was concluded by highlighting changes that could be implemented in a clinic immediately |
Multimedia and multifaceted | Multimedia and multifaceted educational components have been shown to be more effective than a single educational component such as a video by itself36,37 | Additional resources mentioned in the video (posters, checklists, practice audit forms, and articles) were published on the program website |
Interaction | Interaction takes many forms, including active reflection on gaps in performance or skills practice37 | Video strongly encouraged active reflection on gaps in performance (practice audit) and skills practice (mock codes) |